target market strategy

"The art and science of choosing target markets and building profitable relationships with them"(page #9) we plan to maket the younger crowed simply because we would like to product to pair up with alcohalic bevriges and of course the legal drinking age is 21. we plan to reach these people by promoting our selfs in ads that also show liqur in the picture. so your probly aking how we are gettin the word out there well we will do this be airing our ads at a later time and on more adult programing shows such as FX, Comedy Central and adult swim. we will promote more to men because as we know men are the one s that snack the most but we also have to promote to women simoply because if theres a party the one that buys most of the things for the house hold tend to be women. slogan "because no great story ever stated with a vegtable""Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives."(textbook page #53)