promotion

"Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management."(textbook page #188)How we plan to promote this product is to of course advertise for it, in such medias such as comercals, magazine ads and maybe some billbourds. Are  slogan "because no great story ever stated with a vegtable" i think that it fits simply because people that socialy dirnk tend to have alot of storys that are normally not normal and always have something crazy happen to them. so it gives the story that the product is to go hand in hand with a alcaholic beverage. the comercals will show people having a good time and having wired things happen to them just like the story on the back of the crisps. so it shows people that if they buy are product there going to have a good tome and that maybe some crazy things will happen to them as well but good crazy things that will make for a good story next time."Finally, the company designs promotion programs that communicate the value proposition to target consumers and persuade them to act on the market offering."(textbook page #31)