objectives

"The company’s strategic plan establishes what kinds of businesses the company will operate and its objectives for each."(textbook page #47)The goals or objectives we have for this company is we want our crisps to be in the hand of everyone that also has a drink in there other hand. we want people to be able to go to there local grocry store and not only to buy there favorit beer but to also buy there favorit snack. we want to be everyones favorit midnight snack. we also want to be avalibe every were that way our crisps are on hand at all times. but this wont always be easy there are many other options for a great drinking snack but we will convince people why we sould be there go to midnight snack."The main components of a marketing plan are the executive summary, current marketing situation, threats and opportunities, objectives and issues, marketing strategies, action programs, budgets, and controls."(textbook page #61)