week 5 eoc: Consumer and Business Buyer Behavior

the consumer buyer behavior is very complicated and very hard to acheve.dispite the difficaltys that come with having a strong bond with your customer there are companys that do it very well, apple happens to be one of them."a company that has gained a cult-like following because it somehow manages to breathe new life into every category it touches" (textbook page 136).apple has secsesfully created an experience for there customers. apples selling point is how you would look and feel using their product,as if using an apple product makes you better then someone using a windows product. even the way thay sell there product makes you feel like you know what your going into by being able to freely play and mess with the products. like i said very few companys can create this great customer bond and thats why when the economy whent bad it really flushed the sestem of the companys that couldnt create this bond. the suprising company or companys that are having this problem is the gaming industrey. the gameing industery normally has a very strong bond with its customers,i feel its because of the rising price of game that go any where from 20 to 80 dollers and now a days we have to decide if we want an 80 doller game or grocrys for the house.