implementation evaluation control

"people want to be in control of their relationship with a brand"(textbook page #74)The way we plan to aceve these goals are thru ferms that will help us with fundind and the way we can keep a sort of quality control it by doing sevays and asking the people what they think and doing this every once in a while just to keep are selfs fresh and always up to date with not only the qualit of are product but also with how we market are selfs and distribution of our product and doing anything we can to help pervent are product from getting a bad name as well as prevent us from fading from the publics eye."Results are difficult to measure and control"(textbook page #145)" we always need to be a head of the cerve and strive to be different and revolutionary with are one of a knid product. "customers initiate and control the contact"( textbook page #460)You always see these products that come in as a fad and quikly fade away with in a few years so we have to consantly be woking on are self and asking if are product is still what the public not only wants from us but also if we are living up to the name we have made are selfs up to be as, and if not then somthing needs to change but we just cant fall behind the times.thank you and i hoped you wil see what we do in are product as much as we do.